Jodi Roebuck
Jodi Roebuck, the visionary behind Roebuck Farm, brings three decades of experience in agriculture. His belief in the potential of cross-pollination between different agricultural sectors and climates has been a driving force in his work.
Situated on the outskirts of New Plymouth, Jodi's market garden operates with a commitment to supplying restaurants and retail outlets with produce harvested on the same day, all within a 10-kilometer radius from the farm.
Jodi's philosophy is clear: true sustainability must also be profitable. He firmly believes that being "green" is only achievable if you're not "in the red," emphasizing the importance of economic viability in sustainable agriculture.
With a deep-seated passion for sharing his innovative strategies, Jodi actively mentors fellow growers, guiding them towards profitable and sustainable food production. His dedication to this cause underscores his role as a forward-thinker and advocate for a more sustainable future in agriculture.